Conquest Cash / Loyalty Cash
A manufacturer rebate for switching from a competing brand (or staying loyal).
Why it matters
Conquest cash is a manufacturer incentive ($500-$2,000) for "conquering" a customer from a competing brand — often paid when a Toyota owner buys a Honda, for example. Loyalty cash is the opposite — paid for staying with the same brand. These rebates are publicly listed on the manufacturer's website and should be applied to your deal. Dealers sometimes "forget" to mention them; check before signing.
Have a dealer quote with this on it? Check it with the free dealer fee checker: every line comes back junk, negotiable or legit, with what it really costs.
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