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PRICING
Invoice Price
What the dealer pays the manufacturer. Public information for most makes.
// Why it matters
Invoice price is what the manufacturer charges the dealer for a specific vehicle. It's typically 8-15% below MSRP. Invoice prices are published on Edmunds, KBB, TrueCar, and CarsDirect. Knowing invoice gives you a negotiation floor — but remember the dealer also gets holdback (1-3%) and dealer cash, so they have margin even at invoice. A skilled negotiator targets 1-2% UNDER invoice on most cars.
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