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PRICING

MSRP

Manufacturer's Suggested Retail Price. The window-sticker price. Negotiable on most cars.

// Why it matters

MSRP (Manufacturer's Suggested Retail Price) is the price the manufacturer suggests dealers charge — it's what appears on the window sticker (the "Monroney sticker"). MSRP is negotiable on most vehicles. Exceptions: limited-edition or genuinely supply-constrained models where the dealer can sell at MSRP without negotiation. Most modern vehicles transact 5-15% below MSRP.

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