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ADM (Additional Dealer Markup)

A line-item markup over MSRP. Almost always pure dealer profit. Refuse it.

// Why it matters

ADM is a "market adjustment" line item dealers add when they believe demand allows them to sell above MSRP. During the 2021-2023 supply shortage these were $5,000-$20,000+ on hot vehicles. In 2026 with inventory recovering, ADMs should generally be refused. If the dealer won't drop it, drive 100 miles — there's another dealer who will sell at MSRP.

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