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PRICING

Holdback

A 1-3% rebate the manufacturer pays the dealer after a sale. Hidden profit.

// Why it matters

Holdback is 1-3% of the MSRP that the manufacturer pays the dealer AFTER the sale closes. It's designed to help dealers cover floor plan interest. Holdback is hidden from buyers — when a dealer says "we're selling at invoice, no profit," they're lying because they still get holdback. Holdback on a $30,000 car is typically $300-$900. Some dealers will give up part of holdback as part of negotiation if you push hard.

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