← Full glossary
PRICING
Holdback
A 1-3% rebate the manufacturer pays the dealer after a sale. Hidden profit.
// Why it matters
Holdback is 1-3% of the MSRP that the manufacturer pays the dealer AFTER the sale closes. It's designed to help dealers cover floor plan interest. Holdback is hidden from buyers — when a dealer says "we're selling at invoice, no profit," they're lying because they still get holdback. Holdback on a $30,000 car is typically $300-$900. Some dealers will give up part of holdback as part of negotiation if you push hard.
// Related terms
Skip the glossary entirely.
Motrix's AI agents know every term on this page and use them against the dealer on your behalf. $0 today, $399 only when your deal closes.
Start a deal — $0 until you sign →