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Dealer Cash

Manufacturer-to-dealer incentive. Hidden from buyers but reduces the dealer's real cost.

// Why it matters

Dealer cash is money the manufacturer pays the dealer — separate from any consumer rebate. The dealer doesn't have to pass it on. It effectively lowers the dealer's cost on a vehicle without changing the invoice price. Dealer cash on slow-moving models can be $1,000-$5,000+. Sites like CarsDirect or Edmunds occasionally publish current dealer cash programs by region.

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