Sticker Price (Monroney)
The MSRP-plus-options price on the window sticker.
Why it matters
The "sticker" or Monroney sticker is the federally required window display showing MSRP, options, fuel economy, safety ratings, country of origin, and destination charge. It's named after Senator Mike Monroney who wrote the 1958 law requiring it. The sticker price is the upper bound of negotiation on most cars — you should always pay below it.
Have a dealer quote with this on it? Check it with the free dealer fee checker: every line comes back junk, negotiable or legit, with what it really costs.
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